Precision Tune AutoCare

Customer Profile

Precision Tune Auto Care provides car owners with a one-stop-shop for scheduled maintenance service and repairs for automobiles. Servicing 2.5 million vehicles each year, Precision Tune Auto Care franchises 380 state- of-the-art professional service facilities throughout the world and is a leader in educating the driving public on the importance of car care for personal safety and the health of the environment.

Business Challenge

Precision Tune franchisee facilities are a one-stop shops for factory scheduled maintenance service and repairs for autos, SUVs, MiniVans and now Hybrids. In addition to a new corporate website, Precision Tune required a solution to support the web marketing requirements of the franchisees. With over 380 Precision Tune franchise locations, Precision Tune was faced with the massive task of developing, managing and maintaining many websites to support this large group. After evaluating several web design agencies, Precision Tune selected R2integrated due to R2i’s extensive web development and creative design experience.

Solution

Using core as well as custom DotNetNuke® (DNN®) applications, R2i designed a new corporate website which includes functionality that empowers individual franchisees to customize their own micro-sites. This solution provided superior design and technology as well as a highly cost-effective and scalable format.

Franchisees are able to log in through their own personal CMS control panels and alter portions of their individual site. For example, they can select which services are offered at their location from the corporate master list. R2i also developed a smart Rich Internet Application (RIA) tool that enables franchisees to easily create customized web offers. With this coupon builder developed with Adobe Flex, franchisees can select services, set prices, and enter customized text. The micro-sites empower franchisees while enabling Precision Tune to maintain the cohesive look and feel of the Precision Tune brand.

A control panel at the administrative level offers Precision Tune corporate a view of all franchisee sites at once. Additionally, Precision Tune can export data, create job listings and add new micro-sites with minimal effort.

Other features include a dynamic location search function and an alert system to notify Precision Tune when franchisee sites needed to be updated. This strategy offered economies of scale while at the same time allowing for a unique user experience specific to the individual Precision Tune location.