R2iSMASH

A Social Media Platform to Bring Together Audiences and Content

R2iSMASH is a social media platform that drives interactivity around specific events, campaigns, or initiatives by combining feeds from popular social networking sites into one presentation window. R2iSMASH sites can feature a variety of elements such as live streamed video, Tweets, texts, Flickr and cell phone photos, and blog feeds—all aggregated simultaneously, yielding a real-time gallery of event content and commentary.

Unique Social Media Technology

Unlike most social media tools that push internal messages outward, R2iSMASH technology gathers external messages inward and neatly packages them for exhibition. R2iSMASH provides event participants and spectators with a unique and compelling way of tracking the event and sharing in the experience—live.

R2iSMASH brings together dynamic content from a variety of different outlets including company owned communities, social networks, FaceBook, Flickr, Twitter, YouTube, LinkedIn, and others, resulting in a truly compelling presentation.

Harnessing Social Media: Under Armour Baltimore Running Festival Case Study

• Needed to harness social media to keep runners informed
• Sought to improve the event for runners and spectators
• Required supplements to traditional media
• R2iSMASH site had more than 10,000 visits
• Increased Corrigan Sports Enterprises Web traffic by nearly 33%

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